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2014

Blu Homes

CLIENT

Blu Homes

ROLE

Visual Design - focusing on the editorial layouts and modular expansion system

Blu Homes asked us to give their site a visual and structural refresh. We created a simple, yet bold site that reflects Blu Homes’ uniqueness. The interactive moments are simple and easy to use, making it feel personal and relatable. Updated navigation adds usability and easy access to all their offerings.

LIFE IN A BLU HOME

Customer quotes throughout pages help make the site feel more personal and relatable. We highlighted useful home specs in a clear, bold way to better inform the viewer.

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MODULAR SYSTEM

We created a flexible, modular system for Blu Homes to expand their site with. The system allowed them to construct pages focusing on their content rather than worrying about design.

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COLORS & TYPOGRAPHY

We chose fonts that felt elegant and editorial, but were still clean and easy to read. The color palette we chose also reflected Blu Homes’ natural and airy home designs.