Genentech needed a site that was easy to use and surfaced current stories in a clean, digestible way. Bringing editorial layouts to the home and landing pages made it easier to browse. We created specific tiles for their content to benefit their diverse audience. This gave Genentech a thoughtful, rich way to tell stories - furthering their editorial mission.
Genentech’s Editorial Mission: “Elevate the pharmaceutical and biotech industries through storytelling that advances scientific understanding, shapes the healthcare conversation, and inspires our audiences to tell our stories and become brand ambassadors.” - Genentech
We designed everything to be responsive at desktop, tablet and mobile breakpoints catering to their diverse audience.
We broke the content down into responsive modules. This allows the system to be flexible as it continues to grow and evolve.
Gene.com is a robust site with a diverse set of content. We simplified the navigation to make the options clear and easy to navigate, yet still supporting an evolving site structure.